Vitek VTC-3516 Especificações descarregar pdf (Página 112)

Design and Applied Technology (Secondary 4-6)

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6. Which of the following is not a member of the 5 P’s?

A. Product

B. Place

C. Price

D. People

7. Which of the following is a purpose of a marketing strategy of a product?

A. To establish a brand in relation to competitors

B. To make customers happy

C. To reduce the price

D. To offer unique products in the market

8. Why is a business plan important?

A. It shows whether or not the business is profitable.

B. It lists all the people involved in the business.

C. It reveals all activities of different stages of the business and the projected expenditures

and incomes.

D. It shows the business transactions between companies.

9. Which of the following is the correct order of product design stages?

A. InitiationVisualizationDiagnosisFinalizationEvaluation

B. InitiationDiagnosisVisualizationFinalizationEvaluation

C. InitiationDiagnosisVisualizationEvaluationFinalization

D. InitiationVisualizationEvaluationDiagnosisFinalization

10. Which of the following is a purpose of Product Visualization?

A. It allows designers to have initial look at the product.

B. It allows engineers to work with designers on the final product.

C. It allows customers to get the prototype.

D. It allows finance people to estimate production costs.

Long Questions

1. Describe what a marketer should do with the marketing mix in the initiation stage of the

design product project.

2. Discuss the differences between a business plan and a marketing one, and how the plans

help run a business or sell products.

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